There’s something about the flashing lights, the sound of pennies dropping (even though coins stopped being used long ago), and that sweet smell of excitement that makes casinos so enticing. And of course, those free drinks and awesome comps. But it’s not all by accident – casinos have been cleverly designed in ways that play right into the weaknesses of human psychology to keep you in the building and playing all night long.
Casino is one of Scorsese’s most violent movies but it’s not over the top. It reflects the truth of a world mired in greed, treachery, and avarice. And in the end, you feel like the characters got their comeuppance – whether that came in the form of De Niro’s torture with a vice or Sharon Stone’s death by overdose.
The movie is also a history lesson about Vegas and how it changed from an elegant spa town that attracted royalty and aristocracy to a gambling mecca that has never been the same since. It lays bare the sprawling web of corruption centered in Las Vegas that had tentacles reaching out to politicians, unions, and mafia families from around the country. It’s a film about how the mob eventually lost control of a city that was minting money in the billions.
While Casino does tell a great story of how the mob ultimately lost their grip on Vegas, it’s a tragedy to see how many people were hurt along the way. Besides the obvious victim, there were innocent bystanders who were caught up in the middle and whose lives were forever altered.
Casinos have always been a fun place to visit, but now with new technology and the ability to gamble from the comfort of home, it’s easier than ever for people to get involved in these games of chance. This has led to a steady rise in problem gambling which is why it’s so important to monitor your spending habits and know when to walk away from the table.
For a long time, marketers have been relying solely on demographic information when it comes to determining what their audience is interested in. While this information is useful, it’s not enough to keep a casino at the top of its game. In order to make the biggest impact possible, casino owners should look for new and innovative ways to attract and retain their audience. This can include elevated entertainment options, online components to floor games, and increased mobile marketing. These strategies will help to improve discoverability and increase revenue in the long run. By doubling down on emotional decisions like gaming, dining and entertainment, casinos can stay ahead of the competition. They will be able to provide their audience with a unique experience that they will want to keep coming back for.
